Bringing Upfield’s
largest UK stand to life

What
Plant Based World Expo

Where
ExCel London

When
November 2023

The Brief

Deliver a high-end stand for Upfield’s largest ever UK exhibition involvement.

The Outcome

Upfield approached us, through their PR partner (Catch A Fire), to create, design, manage and deliver a high-end stand at one of the largest plant based events in the UK – Plant Based World Expo.

Working closely with our key partners, including design, stand build and catering, we produced and built a stand, which both met and exceeded expectations. The stand, measuring 36sqm, included a live cooking station, living wall, strong brand opportunities plus the central positioning of the new Upfield plant based ice cream offering. In addition, we oversaw the successful production of branded items and provided highly skilled catering staff to ensure those visiting the stand received the service required.

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The Ardonagh Group, BIBA

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Searchlight Cyber, Blackhat & RSA